Brand Story
Learn about the story behind the brand, and the art behind the artist.
FOKE is an Australian print-led clothing label based in the Macedon Ranges, Victoria. Original artwork by Holly Clinton.
Brand Story
Art you can live in
FOKE was born from the simple need to create what I couldn’t find - clothes that feel good, fit real bodies, and bring a little colour and joy into every day.
As a surface pattern designer, I’d always dreamed of seeing my artwork come to life on pieces people could actually wear and love. But it runs deeper than that.
Living with a deep sense of loss has made me fiercely believe in helping women live boldly, play more, and express themselves without apology.
For me, it’s not about trends or fast fashion, it’s about creating pieces that remind you to show up and live boldly with colour, confidence and heart.
And because feeling good shouldn’t come at a cost, I work with ethical makers and keep pushing for more responsible ways to do things.
Art you can live in
Female owned
Proudly female owned and independently run.
Artist-led design
Hand drawn patterns by an Aussie Pattern Designer.
Designed in Australia
Designed with love, intention and consideration to what real women want.
Ethically made
Responsibly made in partnership with ethical, small-scale makers.
For real bodies
Made to fit most shapes, sizes and stories, including women post-mastectomy (like me).
Giving back
5% proceeds go directly to supporting cancer research.
FOKE is for women who know what they want and aren’t waiting for permission to take up space.