THE FOKE LORE ✹ FROM HOLLY’S WORLD

The FOKE
Lore.

Stories, schemes, people, colour and the occasional glorious shitshow—told properly, in Holly’s own words.

COLLABS ✹ FEATURES ✹ PROCESS ✹ PEOPLE ✹ COLOUR

Colour Notes 25.09.2026 ✹ 6 MIN READ

Brands Like Gorman: 6 Aussie Labels You Need to Know (and Why)

Love Gorman? Here are the 6 artist-led Aussie labels you need to know about, and exactly why they deserve a spot in your wardrobe.

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Behind the Brand 25.09.2026 ✹ 7 MIN READ

FOKE is a print-led Aussie label for bold folk. Here's what the name means, where to buy, and the story behind the REN dress.

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Collaborations 12.09.2026 ✹ 7 MIN READ

A coffee with BILLY’s Phoebe became an honest conversation about life and loss, a beautiful magazine feature, and eventually a very good tote.

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Events 05.09.2026 ✹ 2 MIN READ

FOKE got its pink on at an afternoon raising funds and awareness for hereditary cancers in Bacchus Marsh on 10 October 2026.

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FEATURES + PRESS 05.09.2026 ✹ 2 MIN READ

Being nominated in the 2026 Better Homes and Gardens People’s Choice Creator Awards put this small Kyneton label on a very big national list.

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FEATURES + PRESS 05.09.2026 ✹ 3 MIN READ

When The Curvy Fashionista asked Holly to tell the whole FOKE story, it became more than a press feature. It became the feature that...

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